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Jul 27, 2022 // By:aebi // No Comment
Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. There can be significant negative effect on any unpleasant reaction from the public concerning the business. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. Read more here and find out ways you can strengthen this connection.
An empowered community will be a catalyst for god relations. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. This ownership feeling will make them feel that they need to protect the business at all times. They will aim at ensuring that the environment is conducive for you to work in. They become your informant which is advantageous to the business.
You can get to their hearts by offering sponsorships. This method will great more value to the community. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication is used everywhere and is fundamental. You must create a very good communication channel between you and the community. Have representatives who can forward the company’s concerns to you. You can involve them by having public participation events on projects that will directly affect the company. Communication shows that you are empathetic to them.Make this connection in the early stages of your company.It portrays you as a caring entity from the beginning of the business. Doing this task later in the project may face a lot of rejection which can cost you in the long run.